“2012 (It Ain’t the End)” is taken from British singer Jay Sean’s album “Hit the Lights”. It was released on August 3, 2010 by Universal Republic and Cash Money Records as the lead single from his album. It was produced by J-Remy & Bobbybass, and written by Jared Cotter, Nicki Minaj, Kamaljeet Single and J. Perkins. The music video was released on August 24, 2010 and directed by Erik White. The song also features Trinian rapper Nicki Minaj.
Bill Lamb wrote that “looks like a sensible move for his capitalizing on the bash results of his 2 former hits “Do You Remember” and “Down” while moving into a good broader sound”.
“2012 (It Ain’t the End)” peaked at number 20 on the Billboard Pop Songs, at number 31 on the Billboard Hot 100 Chart, at number 9 on the UK Singles Chart, at number 1 on the UK Asian Singles Chart, at number 8 on the Scottish Singles Chart, at number 9 on the RIANZ Singles Chart, at number 44 on the Irish IRMA Singles Chart, at number 23 on the Canadian Hot 100, at number 22 on the Belgium Ultratip Flanders and at number 40 on the ARIA Singles Chart.